JioStar aspires to make it the biggest IPL ever

Sanjog Gupta, CEO-Sports, JioStar
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The 2025 edition of the Indian Premier League will be a marquee event for JioStar, formed through the merger of Disney’s Star India and Reliance’s Viacom18.

With both the television and digital rights for the tournament, it aims to ‘engage’ with more than a hundred crore viewers. “Our ambition around the IPL continues to be about growth. So we are aspiring to make this the biggest IPL ever — both in terms of viewership, as well as the business around IPL,” Sanjog Gupta, the CEO-Sports at JioStar, told The Hindu.

“The ambition is to engage with a 100 crore viewers at different levels of engagement, which obviously means that we will look to recruit a large number of new viewers who had not engaged with IPL last season. The idea is to continue with the growth agenda, continue to deepen the cultural linkages that IPL has with people’s daily lives and with the country at large, continue to put fans at the centre of this growth, which is to serve fans in meaningful ways across touch-points, be it device types or the different ways in which they consume (cricket),” Gupta said.

And keeping that in mind, the brand is fashioning the IPL as a multi-modal, multi-platform experience. “Both on big screen viewing and on mobile viewing, we see more headroom for growth over the next two to three editions. There is no bigger recruiter of new audiences than live cricket in this country and particularly IPL,” he said.