Emma Raducanu and Carlos Alcaraz could make millions by partnering with each other and becoming “tennis royalty”, a sports finance expert has revealed. Raducanu and Alcaraz are two of the most loved figures in tennis right now, with the pair boasting huge popularity levels among the younger generations.
The pair, who are both in their early twenties, have been rumoured to be dating – something Raducanu was quick to brush off. Regardless, the pair have committed to a block-buster mixed doubles partnership at the upcoming US Open and are believed to be close friends.
Rob Wilson, speaking to OLBG, believes that’s something the pair could look to tap into even more over the next few years. Commenting on their attractiveness to brands, Wilson explained: “Raducanu and Alcaraz pairing certainly has brand alchemy as it has that tennis chemistry because they’ll obviously be able to win a fairly significant amount of money if they’re able to go far in the mixed doubles at the US Open.
“We’ve spoken about Emma Raducanu’s earnings quite a lot. She’s already banked in the region of around £11 million over the last couple of years without those deep tournament runs that we know are so essential for those commercial endorsements. I think her progress at Wimbledon this year, the way she’s re-captured some of the crowd and certainly column inches in the media, will really help her rise back up through those rankings a little bit and perhaps add to her commercial power.“
Meanwhile, on Alcaraz’s current standing, he added: “There is no doubt that partnering with somebody like Carlos Alcaraz on things like joint branding campaigns that mixed doubles novelty that we’re seeing and social traction that she might be able to get through brands like Nike, Dior, Porsche, etc, which are all likely to be big benefits for her…
“So together they can really kind of target that Generation Z, Generation Alpha demographic, be really active on social media, and almost become tennis royalty, But in order to cement that position, I think Emma really needs to be getting deeper into tournaments.”
Before the pair join forces for the all-star mixed doubles competition in New York, Raducanu is in action at the upcoming Canadian Open. She’ll get her singles campaign up and running against Ukrainian Marta Kostyuk on Tuesday afternoon. It’s reported that Alcaraz will opt to sit out of the event though, having reached the final of Wimbledon earlier this month.
Content Source: www.express.co.uk